The Perfect 10 Xiaomi Mi 10i

Fashion meets tech in this stylish teaser that uses CGI to score a perfect 10.

Our film aimed to create excitement and hype for the upcoming release of the Xiaomi Mi 10i phone. We used a striking visual gimmick that was both memorable and emphasized the idea of 'improving skills exponentially.' To do this, we used the 'cloning' visual effect to showcase achievers improving their skills by multitasking ten fold in a single frame.

The location had to allow for a range of possibilities. We had scripted in characters who skateboarded, painted grafitti, played basketball, danced and even chilled at the beach.

We chose to shoot at the Padukone-Dravid centre for sports excellence.

Where we turned a volley ball court into a beach.

A football field into a dance arena.

and made everything look stylish and sexy.

The cloning had to be well planned, post production had to okay every frame the DoP shot and we tested out the cloning as soon as a take was okayed.

This skyline was added in post.

Careful planning, a talented cast, excellent styling, extensive VFX work, and a fantastic voiceover turned this film into something truly worth the hype.

PS : This was 100% produced in Bangalore, no cast was flown from outside Bangalore.

Here is the film :

Credits :Director - Raghav Bhotika | Assistant Directors - Keerthi Ashok, Vignesh Kumar, Johnny Ambrose | Creative Director - Umang Srivastava, Akhil Sukumaran | Creative Team - Anant Sharma, Mathew Joseph, Shombuddha Majumdar | Writer - Anant Sharma | Producer - Bushra Shariff | Associate Producer - Sean Somanna |

Line Producer - Perfecto Productions | Director of Photography - Pradeesh Varma |